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Nos. 86-87A Broad Street (south side) - 2013


Building & Occupier Details

 

Building:
Part of the Blagrave Estate's 1869 Shopping Parade

Part of a shopping parade built for the Blagrave Estate in 1869 at a cost of almost £4000. It was designed by local architects JT & W Brown. Nos. 86 & 87A retain their original upper brick façade. The parade was locally listed by Reading Borough Council in 2022.

 

No. 87A
EE (telecommunications retailer)

EE - originally standing for 'Everything Everywhere', though that was dropped in 2012 - is a London-headquartered mobile network operator and internet service provider created in 2010 through the merger of Orange and T-Mobile. Unified branding was not adopted until 2012. It was acquired by BT in 2016.

2013 - EE rolled out its unified brand identity and the Orange shop at No. 87A accordingly rebranded. The T-Mobile shop next door at Nos. 87-88 likewise rebranded, creating one large EE double-shop.

 

No. 86
Shoe Zone (shoe shop)

Shoe Zone is a shoe shop chain. Originally named Benson Shoe, it was founded in Leicester in 1917 by four shoe manufacturers.It was purchased by Michael & Christopher Smith - grandsons of one of the founders - in 1980 and renamed Shoe Zone in 1996. It remains headquartered in Leicester.

 

Nos. 87-87A, 1st Floor
Blue Arrow (recruitment agency)

Blue Arrow is a recruitment and temping agency founded in London in 1959 by Sheila Birch. It was renamed to Blue Arrow in 1982. It was acquired by the Corporate Services Group in 1996, which became Impellam in 2008. In 2023, Impellam sold Blue Arrow to Twenty 20 Capital.

 

Nos. 87-87A, 2nd Floor
Tate (recruitment agency)

Tate is a recruitment agency founded in 1985 by Lady Virginia Tate. It is headquartered in London and focusses on office support, professional, and managerial roles.