Home Broad St Q&A Icons Progress

Nos. 75-78 Broad Street (south side) - 2003


Building & Occupier Details

 

Building:
St Mary's House

St. Mary's House was built in 1970 on the site of the former Baylis supermarket. Its design employed the modular, unfaced concrete approach that was prevalent at the time.

 

Nos. 77-78
Pilot (clothing retailer - ladies' wear)

Pilot was a ladies' fashion chain founded in London in 1981 and owned by Pilot International. It went into administration in 2005.

 

Nos. 75-76
Laura Ashley (fashion & home improvements retailer)

Laura Ashley is a textile design company selling fashion garments and drapery. It was founded in London in 1953 by fashion designer Laura Ashley and her husband Bernard.

 

Upper Floors
Reed (recruitment agency)

Reed is a recruitment agency, founded in London in 1960 by Sir Alec Reed. It has since become the world’s largest family-run recruitment business.

 

Junction:
Target Junction (south side)

This crossroads was pedestrianised in 1996. Since then, it has been popularly nicknamed 'Target Junction' due to the pattern of concentric circles at its centre, which allude to the targets on the archery butts that gave the adjoining St Mary's Butts its name.

 

South to
St. Mary's Butts

St. Mary's Butts was part of the original north-south route through Anglo-Saxon Reading. On John Speed's map of 1611, it was considered part of Old Street, which also included West Street. Its current name references the archery butts that were sited next to St. Mary's Church between 1477 and 1631.

 

West to
Broad Street / Oxford Road

The part of Oxford Road between Target Junction and Thorn Street was officially renamed as an extension of Broad Street in 1996 but almost no one ever calls it that, not even the council.