Scene Showing Nos. 40-45

The Warehouse logo was actually metallic, but depicting it as such caused the reflecting parts to disappear into the white of the sign backing; to preserve legibility the logo has been depicted as black (which is how it did appear in some lighting conditions).

Broad Street

Reading's main shopping street, Broad Street was laid out shortly after the foundation of Reading Abbey in 1120. It appeared as 'Brode Stret' on John Speed's map of 1611 and hosted the Glorious Revolution's only battle in 1688. Until 1862, its eastern end comprised two narrow, parallel streets - Butcher Row & Fisher Row.

The western part of Broad Street was pedestrianised in 1992. Re-paving with red brick to more clearly delineate pedestrian areas was completed in 1994. This also fixed the problem of increasingly uneven paving on the former pedestrian pavement, which would have needed replacement anyway.

Reading

Reading is a town in the English county of Berkshire. It is regarded as the county town although, since the county council was abolished in 1998, that is a distinction of traditional rather than practical significance. It is the UK's largest town, having been denied official city status no less than four times - in 2000, 2002, 2012 and 2022. As such, it remains a borough, and has held that status since at least the time of the Domesday Book in 1068. A royal charter, granting independence from control by Reading Abbey, was issued in 1253. A second charter was issued in 1542, reflecting the abbey's dissolution in 1538. Since 1998, the borough has been a unitary authority.

Go to left end of street
This will take you to the scene containing the leftmost building on the side of the street that you are facing.

Go to middle of street
This will take you to a scene that is approximately halfway along the side of the street that you are facing.

Go to right end of street
This will take you to the scene containing the rightmost building on the side of the street that you are facing.

Open street map
This will take you to a page displaying a clickable street map from which you may navigate to any scene in this street.

Go to next left
This will shift you leftwards down the street by one scene.

Go forward
This would let you move forward into an adjoining street. However, there is not yet another street available for you to do that.

Face other side of street
This will turn you about 180° so that you are facing a scene on the opposite side of the street.

Go to next right
This will shift you righttwards down the street by one scene.

Open year selector
This will take you to a page displaying all the years that are currently available for the scene that you are looking at, any one of which may be clicked to navigate to that year.

Go to earliest year available
This will take you to the first year available for the scene that you are currently looking at.

Go to previous year
This will take the scene that you are currently looking at back one year in time. (This may or may not look any different depending on whether anything changed between those two years).

Go to next year
This will take the scene that you are currently looking at forward one year in time. (This may or may not look any different depending on whether anything changed between those two years).

Go to latest year available
This will take you to the most recent year available for the scene that you are currently looking at.

Building:
Nos. 43-45, Broad Street

This shop was constructed in 1973 and was probably thought excitingly modern at the time. It initially housed a branch of the John Collier chain of men's tailors.

 

Nos. 43-45
Miss Selfridge (clothing retailer - ladies' wear)

Miss Selfridge was a fashion brand for young women that began as an internal concession within Selfridges department store in 1966. It later grew into its own chain of high street shops but went into administration in 2020.

2010 - Miss Selfridge continued to share its store space with a concession for Warehouse (est. 2976). Both brands were owned by Arcadia Group.

Building:
Former Lyon's Tea House building

Built in 1934 as a Lyon's Tea House, this building occupies the site of the former Duke's Head public house, which was demolished to make way for it. This was part of a larger redevelopment plan by the brewery H&G Simonds, which then owned the freehold on Nos .40-46

 

Nos. 40-42
The Entertainer (toy shop)

The UK’s largest independent toy retailer, the Entertainer was founded by Gary & Catherine Grant in 1981. As devout Christians, they did not stock Halloween-themed toys. In 2025, a retiring Gary transferred 100% ownership of the business to an employee trust rather than sell to a corporate rival with a different ethos.

2010 - A branding change for the Entertainer kept the Jack-in-the-box logo but changed the wordmark typeface and livery colour and simplified the fascia design.