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No. 74 Broad Street (north side) - 2014


Building & Occupier Details

 

Junction:
Target Junction (north side)

This crossroads was pedestrianised in 1996. Since then, it has been popularly nicknamed 'Target Junction' due to the pattern of concentric circles at its centre, which allude to the targets on the archery butts that gave the adjoining St Mary's Butts its name.

 

West to
Broad Street / Oxford Road

The part of Oxford Road between Target Junction and Thorn Street was officially renamed as an extension of Broad Street in 1996 but almost no one ever calls it that, not even the council.

 

North to
West Street

West Street was part of the original north-south route through Anglo-Saxon Reading. On John Speed's map of 1611, it was considered part of Old Street, which also included St Mary's Butts.

 

Building:
Part of the Burton building I (1936) (divided)

This building was erected for the menswear firm Burton in 1936 on land left over after the Vine Hotel was demolished for road-widening. It was probably designed by in-house architect Harry Wilson, as it closely resembles his other work. Its foundation stone was laid by Stanley Howard Burton, son of Burton's founder.

 

No. 74
Davina's News & Off Licence (newsagent & Off Licence)

Davina's is a local newsagent & off licence chain with several branches across Reading. Founded in Wokingham by Narinder and Navneet Chakal in 1987, it was named for their daughter.