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Nos. 49-50 Broad Street (north side) - 2019


Building & Occupier Details

 

Building:
Former H Samuel 'Jewel Centre'

This building was erected in 1966 as an ultra-modern three-storey 'Jewel Centre' for jeweller H Samuel, with a lift between the floors. It replaced two former shops on the site.

 

No. 50
Hotter Shoes (shoe shop)

Hotter Shoes is a brand established in the 1990s by Beaconsfield Footwear (est. 1959). It had financial difficulties in 2023 and was acquired by WoolOvers.

 

Passage to
Union Street

Nicknamed 'Smelly Alley' on account of the fishmongers', butchers' and greengrocers' shops that used to line it, Union Street was constructed in 1793 as a pedestrian alley linking Broad Street and Friar Street. It remained a private street until 1828.

With the closure of Frosts Fishmongers, 'Smelly Alley' lost the last source of its traditional smelliness. Also, the 'O' in the 'Union Street' sign remained wonky and unfixed.

 

No. 49
iRepair (mobile phone retailer and/or repairer)

iRepair is a small chain of mobile repair shops established in 2010, which number seven as of 2024. It claims to be the UK's 'leading tech repair specialist.'